Entries by Administrator

What’s the Deal With Ad Blocking? 11 Stats You Need to Know

It’s no secret that internet users are no strangers to seeking out the information they need online — in fact, Google now processes over 40,000 search queries every second. And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. (Think: pop-up […]

22 Companies With Really Catchy Slogans & Brand Taglines

You know what’s really difficult? Being succinct. Seriously … it’s ridiculously hard. If you don’t believe me, just grab yourfavorite copywriter and ask them. It’s especially difficult to express a complex emotional concept in just a couple of words — which is exactly what a slogan does. That’s why we have a lot of respect for the brands that […]

How & When People Use Their Favorite Devices [Infographic]

I know, I know. It’s little depressing to think about how much time we spend staring at screens on a daily basis. Turns out the average person spends just under seven hours looking at a device screen every day — whether it’s their smartphone, tablet, laptop, or TV. As discouraging as that is, it’s important for marketers to understand […]

Are Ads Worth the Investment?

Marketers considering ads always ask me the same thing: “How much should I spend?” It’s a good question — an important question — but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?” If you know the answer to that question, or at […]

Benefits of Google AdWords

Google AdWords is paid advertising or pay per click (PPC) advertising on Google. The way it works is simple: People use keywords (or search terms) to search for specific products and services If the keywords you’ve chosen match what people search for, your paid ad appears next to or above organic Google search results When […]

6 Workplace Rules That Drive People Crazy

Source: http://blog.hubspot.com/marketing/annoying-workplace-rules#sm.00005ufmd0k0pct2u9425gzcj7q73 Depending on the size, management style, and overall culture of the company you work at, you may have to deal with some workplace rules that can leave you feeling a bit frazzled. Of course, codifying rules is often necessary for helping to keep everyone focused on the same goals — especially as a company grows […]

10 Marketing Experiments You Can Run Yourself to Improve Your Reach on Social Media

Source: https://designschool.canva.com/blog/10-marketing-experiments-can-run-improve-reach-social-media/ Are you constantly trying to catch up with every new social network that comes out? Do you find yourself juggling with copy and images to make sure to share at least a certain number of social media posts each day? Everyone seems to be so focused on quantity that we often forget the impact […]